Parents are Important Influence on Children’s Charitable Giving 20th July 2018 What motivates an individual to give time and/or money to an organization? This question has been studied in an assortment of ways by a variety of institutions over a number of years. Data consistently points to educational attainment, increased wealth, and socio-demographic factors of age, marital status, gender, race, etc. as determinants of philanthropic giving. A recent study conducted by the Indiana University Lilly Family School of Philanthropy and Vanguard Charitable explored giving attitudes further by assessing intra-family connections across generations. Their research found correlation between generational family relationships as another determinant of philanthropic contributions. The 2016 report A Tradition of Giving summarizes this research in several interesting bullet points: Parents’ decisions to give to charity influence their children’s decisions to give; parents who give are more likely to have children who give. Parent volunteering has a two-fold impact on children; parents who volunteer have children who volunteer and give. While the philanthropic priorities of parents and their children are more closely matched than those of grandparents and grandchildren, grandparents still influence giving. Overall giving by parents who are closer in age to their children has a stronger influence on their children’s overall giving than overall giving by parents who are further in age from their children. Overall giving by parents from intact families who had not experienced a marital transition has a stronger influence on their children’s overall giving than overall giving by parents from families where a marital transition had occurred. Overall giving by parents who spent time helping their children at all within the previous year has a stronger influence on their children’s overall giving than parents who did not spend time helping their children. Furthermore, parents’ talking to children about charitable giving has a greater impact on children’s giving than role-modeling alone, a report from the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy finds. In short, if you desire to raise charitable children, your giving behavior has a direct influence. To learn more about how you can make a multi-generational difference in Rush County, contact us! We’re happy to share ways you can become involved as a volunteer and/or donor. For more information on the Rush County Community Foundation, visit our website at www.rushcountyfoundation.org. For the full A Tradition of Giving report, visit www.philanthropy.iupui.edu.